Three good reasons to consider hiring a freelance copywriter
Freelancers, generally, have a wider perspective and diverse experience.
Freelancers are madly keen to please, as survival depends on being considered invaluable.
Clients pay for the job, and not the expense accounts, creative-block days, coffee and wine.
The freelancer can be treated like the hired help - quietly stepping up, when the copywriter is down, or a fresh perspective is required, or when things go awry, at times, and client needs an extra creative on board.
Freelancers don’t whine and complain when there’s a need to step outside of the comfort zone, to write about a bridge, or trucks, or the benefits of mollusk milk.
A freelancer is, essentially, a helpful ghost. As long as the freelancer is paid, your team gets all the credit.
OK, there are more than three reasons! And, that’s the point.